SEMIPRO ONE.
One year.
One athlete.
One target.
One team.
A private performance year for the rider who has decided now is the time to give cycling the seriousness it deserves.
For the rider who wants to arrive fitter, sharper, leaner, and harder to beat.
Damian leads the process. A specialist team supports the work. The year is built around one serious target.
Starts at $30,000 USD for the year. One athlete per year. The application comes first; if the fit is strong, Damian invites you to a 45-minute call.
This is not another coaching tier.
There comes a point where another season of “seeing how it goes” is not enough.
You have the target. You have the means. You have the freedom. And you still have the fire.
SEMIPRO ONE is for the rider who wants the year built properly around that moment.
You do not just want to finish. You want to show up prepared, sharp, and hard to beat.
Because the chance should not be wasted.
The structure around the rider
One target. One coordinated team.
ONE athlete
One serious target
Damian Ruse
Head Coach + Project Lead
Sports nutrition
Fuelling and race-day plans
Aero specialist
Position and CdA work
Bike fit
Performance fit
Strength and conditioning
Cycling-specific
Physiology testing
VO2max and lactate
Performance camp
Built around the target
Race-day planning
Execution and support
Equipment review
Race-day setup
The athlete brings the target. Damian leads the process. The specialists feed into the work. Every decision comes back to one year, one rider, and one serious goal.
The value is the integration.
What could you become if the whole year was pointed at one serious target?
One coherent year
Training, testing, specialist input, and decisions tied back to the same target.
Most serious riders can buy the pieces: a bike fit, a lab test, a nutrition consult, a training camp, a training plan, another expert opinion.
What they want is the feeling that comes from knowing the target was respected: the plan, the testing, the equipment, the nutrition, the race-day detail, and the final build all handled properly.
What is harder is turning those pieces into one coherent year.
SEMIPRO ONE is built around that integration. Damian leads the process, the specialist work feeds into the training, and every major decision is tied back to the target.
The real alternative
The alternative to ONE is not simply another coaching plan. It is another year of trying to connect the pieces yourself: training, testing, equipment, travel, events, recovery, race demands, expert advice, and the pressure of making the right call at the right time.
ONE exists for the rider who does not want another fragmented year.
That is what the investment is for.
The work
A private workspace for the year.
Every review, brief, specialist note, and race plan lives in one place, so the year stays pointed at the target.
Includes baseline dossier, annual strategy map, quarterly reviews, specialist notes, race intelligence, race-day plan, and year-end report.
Status
Not impressive for your age. Serious.
ONE is for the rider who still wants to be taken seriously.
Not as someone “fit for their age.” Not as someone collecting gear and hoping it comes together. As an athlete with a target, a process, and a year built around doing the work properly.
This is not about pretending you are 25. It is about finding out what you can still become.
Why Damian leads it
Why Damian leads SEMIPRO ONE
SEMIPRO ONE is not built around more coaching contact.
It is built around performance leadership.
Damian has worked across the full cycling performance spectrum: coaching, athlete development, race preparation, testing, training design, equipment decisions, event strategy, and the coordination of outside experts.
As Performance Director of an Australian top domestic cycling team, his role was not just to guide training. It was to connect the whole performance environment: riders, staff, specialists, race demands, equipment choices, preparation, and decision-making.
He has also worked inside multi-disciplinary performance teams that helped riders progress toward some of the highest levels of the sport.
That matters because ONE is not about adding more workouts to your calendar.
It is about leading the full performance year.
For serious riders, the biggest gains often come from the decisions around the training: what to prioritise, what to ignore, when to test, when to adapt, when to bring in specialist support, and how to make every part of the year point at one target.
That is Damian’s role inside SEMIPRO ONE.
Not just coach.
Performance lead.
The investment
Starts at
$30,000 USD
Payable upfront, or quarterly across the year: $7,500 × 4.
SEMIPRO ONE is a USD $30,000 private performance year.
It is not priced as a bigger coaching plan.
It is priced as a full-year performance project: direct leadership from Damian, structured planning, specialist coordination, race preparation, formal reviews, and the ongoing decisions required to make the year point at one serious target.
Most serious riders already spend heavily on bikes, wheels, testing, travel, race entries, camps, kit, upgrades, and expert advice.
ONE exists to make those decisions coherent.
The value is not more coaching hours.
The value is leadership, sequencing, judgement, and integration across the full performance year.
One athlete per year. By application only.
Project structure
SEMIPRO ONE is structured as a twelve-month private performance project.
Payment can be made upfront or quarterly.
The full scope, payment schedule, and cancellation terms are confirmed before the year begins.
Apply to be the ONE athlete
What happens next
- 1. Apply. Tell us the target, the year, and why this matters now.
- 2. Damian reviews it. If the fit is strong, you are invited to a 45-minute call.
- 3. Scope is confirmed. The final support structure and payment schedule are agreed before anything starts.
ONE is offered to one rider per year.
The application is not a sales step.
It is the first filter.
SEMIPRO ONE only works when the rider, target, timing, support structure, and expectations are right.
After you apply, Damian will review your situation personally.
If the fit is strong, you will be invited to a private call to confirm the scope of the year.
If ONE is not the right fit, you will be pointed toward a better SEMIPRO option, or told clearly that this is not the right year.
Apply to be the ONE athlete.
Complete the short application first. If the fit is strong, the next step is a 45-minute call with Damian.
If you have one target you want to take seriously, this is the year to stop treating it casually. We build the project around you. You show up ready.
FAQ