We build durable cyclists.

I came up through the athlete pathway, long enough to learn what training is supposed to do, not just what it is supposed to look like. That lens shaped everything that came after.

For the past 14 years, I’ve coached cyclists around the world: from beginners finding structure, to masters riders chasing one more good season, to professionals on the WorldTour. The rider I’m most known for is Jay Vine, who I worked with from his earliest days in the sport through to his transition into UAE Team Emirates.

Across those years I’ve personally analysed more than 20,000 training sessions: power files, heart-rate signatures, fatigue patterns, decoupling, cadence shifts, and the late-ride power decay that decides whether a rider finishes strong or just survives.

The pattern that emerged from that work is the thing SEMIPRO is built around: durability wins rides, not FTP alone. What you can do when you’re fresh is one number. What you can do after three hours of hard riding is a completely different number, and it’s the one that decides your event. You can put a number on yours.

That insight is the foundation of SEMIPRO. It is built into the plans, the reviews, the Playbook, and the way every coach in the system is trained to think.