Media kit & sponsorship

Reach cyclists who care how training actually works.

SEMIPRO reaches performance-minded cyclists through education: the Digest, YouTube, the podcast network, calculators, and coaching pages. Sponsorship works best when it helps riders make better decisions.

Request current media kit →

The newsletter already reaches thousands. Current subscriber count, views, opens, listens, and availability are shared directly so partners have the latest picture.

Channels

A small media ecosystem around serious cycling performance.

Cycling Science Digest

A weekly email reaching thousands of riders who want training signal, not content noise.

YouTube

Education-led videos on training, durability, zones, and performance decisions.

Podcast network

The Cycling Brief, The Debrief, Race Recon, Grand Tour coverage, and education-led episodes.

Podcast slate

Four formats, one SEMIPRO point of view.

Explore podcast samples →
The Cycling Brief podcast cover

Daily cycling intelligence

The Cycling Brief

Sharp, useful episodes on the moves, tactics, and business stories shaping cycling.

The Debrief podcast cover

Race weekend show

The Debrief

What actually decided the weekend, translated for riders who care about the pattern.

Race Recon podcast cover

Major event previews

Race Recon

Course context, tactical pressure points, and what to watch before the race unfolds.

Grand Tour podcast cover

Daily Grand Tour coverage

Grand Tour

A running thread through the Giro, Tour, and Vuelta when the biggest races are live.

Sponsorship fit

The right partner makes the content more useful.

SEMIPRO is not a general cycling lifestyle audience. It is a focused group of riders who care about training, data, durability, fuelling, equipment decisions, and getting more from the time they have.

  • Cycling technology, training tools, bike fit, nutrition, testing, events, and rider services.
  • Brands that can explain a real performance benefit without hype.
  • Partners comfortable with education-first positioning and a selective audience.
  • Companies who want trust, not cheap reach.

Audience signal

People come for clarity, not cycling noise.

The strongest feedback across SEMIPRO media is about trust: practical guidance, honest framing, and science explained without turning the rider into a textbook.

“So clear!”
Public YouTube comment
“Some of the best training advice I have ever heard.”
Public YouTube comment
“Love your channel.”
Public YouTube comment
“I really enjoy your scientific approach with literature referencing.”
Public YouTube comment

Availability

Ask for the current numbers.

We can share current audience snapshots, sponsorship inventory, example placements, and whether there is a natural fit for your product.

Email SEMIPRO →