Performance
Does it do the job it claims to do, under the conditions cyclists actually face?
SEMIPRO Product Validation
Independent Product Validation for Cycling Brands.
Real-world testing. Clear findings. A private written report.
This is a paid, independent assessment for cycling brands. We agree on the scope, use the product during real training and report the findings privately. Any public content is discussed separately afterwards.
Apply for Product ValidationWe accept applications selectively based on relevance to SEMIPRO’s audience and how much testing we can take on.
What’s included
Testing in real training.A private written report.
01Agreed scope and timeline
02Multi-session testing
03Report and follow-up
Public content is a separate decision made after validation.
Why this exists
Product testing and public promotion are different jobs.
Product testing tells a brand how something performs. Public promotion tells an audience about it. Combining them from the start can make expectations unclear.
With Product Validation, a brand pays for agreed testing and a private report. Any public content is considered after that work is complete.
If the findings are strong and the product suits SEMIPRO’s audience, we can discuss public content or a partnership afterwards.
What gets evaluated
What we can test.
01
Apparel
02
Wheelsets
03
Cycling computers
04
Power meters
05
Heart rate technology
06
Indoor trainers
07
Nutrition
08
Recovery
09
Accessories
The Product Validation Process
From application to private report.
01
Application
Tell us about the product, what makes it different and what you want tested.
02
Scope
We agree on what will be tested, what it should be compared with and the timeline.
03
Real-world validation
The product is used during real training sessions and in conditions that suit its intended use.
04
Private report
You receive a private written report covering strengths, weaknesses, comparisons and possible improvements.
05
Optional public partnership
If the findings are strong and the product suits SEMIPRO’s audience, we can discuss public content or a partnership separately.
Evaluation principles
What we look at.
We use the same practical questions for every product. Price, popularity and the way a product was supplied do not change the report.
Durability
What changes after repeated use, longer rides, sweat, weather and normal handling?
Practicality
Is it easy to fit, use, maintain, charge, clean, carry or live with?
Consistency
Does the experience hold up across sessions, conditions and different training demands?
Rider experience
What is it like to use when the rider is focused on training rather than the product?
Typical deliverables
What you receive.
The exact work depends on the product and the claims being tested. We agree on the deliverables before testing begins.
- ✓Initial inspection01
- ✓Build quality assessment02
- ✓Multi-session testing03
- ✓Long ride evaluation04
- ✓Comparative analysis05
- ✓Written validation report06
- ✓Follow-up discussion07
Investment
Starting prices.
Apparel
From
US$1,500
Components & Technology
From
US$2,000
Larger projects
Scope dependent
Quoted individually
Product supply, travel, specialist lab work and unusual testing requirements are quoted separately where needed.
Frequently asked questions
Before you apply.
Does Product Validation include a YouTube video?+
No. The service includes testing and a private report. Any public content is discussed separately after validation.
Can companies use SEMIPRO comments publicly?+
Only with written permission. The report is for internal use unless we agree otherwise in writing.
Does payment guarantee a positive outcome?+
No. Payment covers the agreed testing and private report. The report records what we find.
What happens if the product performs exceptionally well?+
If the results are strong and the product suits SEMIPRO’s audience, we may discuss a video, podcast, newsletter feature or longer-term partnership.
Can we send samples or technical files with the application?+
Not yet. We review the initial application first. Shortlisted brands will receive the shipping details and can send supporting files by reply email.
Apply
Ready to have your product independently validated?
Tell us about the product, what makes it different and what you want tested. We review every application manually and aim to reply within five business days.
We accept products that suit SEMIPRO’s audience and current testing capacity. Public content is not included in Product Validation.